Starting a crypto project often means working with a limited budget and a small team. Founders have to decide which activities deserve attention first, and marketing can become difficult when there are many different services available.

I would recommend starting with a clear plan. Identify the audience, define the project's main message, and decide what needs to be communicated. A crypto marketing platform may be useful for a specific requirement such as press release distribution, while a crypto marketing agency may provide broader campaign guidance and execution support.

Startups should also avoid paying for services they do not currently need. It is better to choose a provider based on the project's stage and immediate goals, then expand the marketing plan as the business develops.

If you were launching a Web3 startup today, what would be your first marketing investment: PR, content, community building, or paid promotion?